# Applying KPIs and Experimentation - Leading vs. Lagging Metrics and the Power of Funnels in Data Analysis (Day 2 Lecture) 

> In this lecture, we cover advanced topics on the differences between leading and lagging metrics, the significance of FUNNELS in data analysis, and adopting a product managers perspective when considering KPIs and data-driven decision-making.

- Web page: https://julie.techexpert.io/lesson/kpi-metrics-day-2-lecture-v2
- Program: [Data Engineering Boot Camp V2 Combined Track](https://julie.techexpert.io/program/data-engineering-boot-camp-v2-combined-track)
- Module: Week 4: KPIs and Experimentation V2
- Access: Requires enrollment in Data Engineering Boot Camp V2 Combined Track
- Length: 1 h 36 min video
- Skills: SQL, Data Visualization, Statistics
- Academy: Julies academy to catch all other programs

## About this lesson

In this lecture, we cover advanced topics on the differences between leading and lagging metrics, the significance of FUNNELS in data analysis, and adopting a product managers perspective when considering KPIs and data-driven decision-making.

## Navigation

- Previous lesson: [Flink Streaming - Analyzing TechCreator.io Popularity with Flink: Tumbling Windows for Real-Time Traffic Insights (Day 2 Lab) ](https://julie.techexpert.io/lesson/infra-flink-streaming-day-2-lab-v2.md)
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