# Applying KPIs and Experimentation - Understanding User Behavior and Driving Business Growth (Day 1 Lecture)

> This lecture explains the importance of metrics and experiments in data engineering, discussing different types of metrics, including ratio metrics and aggregate metrics, and their role in measuring the quality and quantity of data. It also highlights the significance of experiments in understandin…

- Web page: https://julie.techexpert.io/lesson/kpi-metrics-day-1-lecture-v2
- Program: [Data Engineering Boot Camp V2 Combined Track](https://julie.techexpert.io/program/data-engineering-boot-camp-v2-combined-track)
- Module: Week 4: KPIs and Experimentation V2
- Access: Requires enrollment in Data Engineering Boot Camp V2 Combined Track
- Length: 1 h 47 min video
- Skills: Data Modeling, ETL/ELT, Statistics
- Academy: Julies academy to catch all other programs

## About this lesson

This lecture explains the importance of metrics and experiments in data engineering, discussing different types of metrics, including ratio metrics and aggregate metrics, and their role in measuring the quality and quantity of data. It also highlights the significance of experiments in understanding user behavior and making data-driven decisions. Throughout the lecture, examples and insights are provided on how metrics and experiments have been utilized in real-world scenarios, exploring the world of data engineering and its impact on business growth.

## Navigation

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